Almost all websites use forms to get the data from visitors. Whether it is for a subscription to a newsletter, the request of a free e-book or whitepaper, or even a concrete order, your website will use a form with some fields to get that information and send it to the right people in your organization.
Now typically, these web forms are not the biggest passion of web builders. A cool video for the homepage, a nice graphic design, an impactful picture – that is where designers get passionate about. And that is often why, the forms tend to get less attention. You’d probably have to tell them and tell them again, they should not forget the checkboxes to accept the privacy statement, and the code of conduct.
And there is more. A little sneaky issue is that graphic designers often forget to put the web forms on a secure url. And that’s when these forms can get hacked – at the very start of a relationship. In order to protect your organization against a data leak and a bad reputation with your stakeholders, you might want to check and tell your designers to change that.
So remember
- Add the checkbox to accept the privacy statement on all web forms
- Add the checkbox to accept the terms of use on app ordering forms
- Ensure the web forms are on a secure url
Related tips
Ask for freely given, informed and active consent
For consent to be informed and specific, the information is needed at least about the controller’s identity, what kind of data will be processed, how it will be used and the purpose of the processing operations as a safeguard against ‘function creep’.
Use adequate security measures for your data storage
Since the introduction of the GDPR legislation, we know that we cannot collect this data without permission. That is why we have provided our websites and our apps with well-written Privacy Statements and Cookie Policies.
But even if we only store this data and do not use it immediately for direct marketing campaigns, the GDPR legislation still imposes some requirements.
Show your photographer who agreed to be pictured
More and more people are really annoyed about the unconfirmed publishing of pictures. It’s not good marketing practice any longer to just move forward and publish-as-you-please.